method of paired comparisons


method of paired comparisons
метод парного сравнения

English-Russian dictionary on experimental design. 2014.

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  • paired comparisons — 1) A technique used in marketing research in which consumers are presented with pairs of competing products and asked to choose the one they prefer. This technique can be used to compare, say, a number of brands of soap, giving respondents two at …   Big dictionary of business and management

  • Paired comparison analysis — In paired comparison analysis, also known as paired choice analysis, a range of options are compared and the results are tallied to find an overall winner. A range of plausible options is listed. Each option is compared against each of the other… …   Wikipedia

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  • Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… …   Wikipedia

  • Thurstone scale — In psychology, the Thurstone scale was the first formal technique for measuring an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular… …   Wikipedia

  • Law of comparative judgment — The law of comparative judgment was conceived by L. L. Thurstone. In modern day terminology, it is more aptly described as a model that is used to obtain measurements from any process of pairwise comparison. Examples of such processes are the… …   Wikipedia

  • training, transfer of — In psychology, the effect of having learned one activity on an individual s execution of other activities. Positive transfer occurs when a previously acquired skill enhances one s performance of a new one. Negative transfer occurs when the… …   Universalium

  • ranking — ranking, ranking scales The technique of ranking is similar to that of rating , except that respondents are asked to compare a series of items, rather than place them on an absolute scale. Thus, for example, respondents might be presented with a… …   Dictionary of sociology

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